PR Q&A | How do you deal with local media to promote a local book tour or a local event?

My advice is to first choose the bookstore — one of the prominent ones in your area — and then work with the manager. One of the things you should always ask the manager is, “Who’s your favorite media outlet to work with?” Because they know which ones provide a good turn out for their book signing events. They probably already have a connection with them, making it really easy for you.


PR Q&A | What’s the biggest no-no when it comes to following up with the media?

The biggest no-no is calling up a media contact and asking, “Did you get my pitch? Or, did you get my book?” Journalists are very busy. A better tactic is to follow up without following up. Gather some more information tied to breaking news or an event, like an article you found or a show segment, that’s relevant to what you sent them before. You have to give them something of value in the follow-up, not just another question to answer.

PR Q&A | How do you tie current events into your pitch for maximum relevance and impact?

Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you how many people always tell me, “I just don’t watch the news.” But, the thing that really impresses news-makers is to be a contributor to what’s happening in the news. So, turn on CNN or Headline News; download news apps on your smart phone; follow media outlets on Twitter; listen to NPR — you really have a lot of options. But your goal every morning should be the same: Find out what the current events of the day are.

Have a question for me? Ask it in the comments section below!

PR Quick Tip | Pitch TV news early in the morning

PR Quick Tip | Optimize your website

PR Quick Tip | When to Pitch Broadcast Media

PR Quick Tip | Never be defensive in an interview

PR Quick Tip | Make Your Message Clear

PR Quick Tip | Make Your Bio…


PR Quick Tip | Make the Journalist’s Job Easier

Trust me on this one!