PR Q&A | How do you deal with local media to promote a local book tour or a local event?

My advice is to first choose the bookstore — one of the prominent ones in your area — and then work with the manager. One of the things you should always ask the manager is, “Who’s your favorite media outlet to work with?” Because they know which ones provide a good turn out for their book signing events. They probably already have a connection with them, making it really easy for you.