My advice is to first choose the bookstore — one of the prominent ones in your area — and then work with the manager. One of the things you should always ask the manager is, “Who’s your favorite media outlet to work with?” Because they know which ones provide a good turn out for their […]
The biggest no-no is calling up a media contact and asking, “Did you get my pitch? Or, did you get my book?” Journalists are very busy. A better tactic is to follow up without following up. Gather some more information tied to breaking news or an event, like an article you found or a show […]
Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you […]
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