PR Q&A | How do you deal with local media to promote a local book tour or a local event?

My advice is to first choose the bookstore — one of the prominent ones in your area — and then work with the manager. One of the things you should always ask the manager is, “Who’s your favorite media outlet to work with?” Because they know which ones provide a good turn out for their [...]

PR Q&A | What’s the biggest no-no when it comes to following up with the media?

The biggest no-no is calling up a media contact and asking, “Did you get my pitch? Or, did you get my book?” Journalists are very busy. A better tactic is to follow up without following up. Gather some more information tied to breaking news or an event, like an article you found or a show [...]

PR Q&A | How do you tie current events into your pitch for maximum relevance and impact?

Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you [...]

PR Quick Tip | Pitch TV news early in the morning

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PR Quick Tip | Optimize your website

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PR Quick Tip | When to Pitch Broadcast Media

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PR Quick Tip | Never be defensive in an interview

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PR Quick Tip | Make Your Message Clear

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PR Quick Tip | Make Your Bio…

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PR Quick Tip | Make the Journalist’s Job Easier

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